Salomon Marathon Booth
Salomon SAS
Salomon City
In need of a hub for shoe, apparel and accessory sales during marathon events, Salomon approached us to design and build a booth with display space for up to 450 SKUs and the backstock storage to match. We delivered, with expo-scale graphics and exceptional Salomon brand presence.
Part of a 3-person design team, I worked on concept development, fabrication, graphic production and oversaw on-site installation in New York, Boston and Orlando.
Industrial Design | Brand Experience | Production Graphics | Lead Installer
Prop Masters
Our New York City inspired aesthetic, with 25ft tall buildings, mock sidewalks and a mini billboard literally overshadowed the competition. We drove engagement by customizing authentic telephone booths to play brand content and boosted outreach with a hot-dog cart themed sign-up station. A curved back-wall created a seamless “city to street” experience, while custom benches evoked the streets of Manhattan.
This complete package broke down into 4 crates and travelled to marathons across the United States.